Like many companies, we have been busy trying to keep up with the fa
st-paced changes in the technology world. The recent introduction of our blog, 3PL Insights, and the engagement of social media tools including Facebook, Twitter and LinkedIn have helped us expand our reach in the online community and beyond in a fairly short amount of time. Last week however, we were able to leverage these powerful tools in a completely different way…
Having just been awarded a new contract to provide dedicated switching services to an automotive plant in OH, we needed to recruit experienced, talented drivers ASAP. With only about 48 hours to put everything together, HR was limited in what recruiting methods they could use. When fellow Evans Blogger, Julie Thomas, offered support utilizing the same social media tools which have proven effective on the Marketing side, things really took off. In minutes, we were able to take advantage of our corporate presence on Facebook, LinkedIn and Twitter to get the word out to hundreds of qualified candidates. In addition, Julie engaged our Evans associates to do the same by conveying the job opportunities through their extended networks of contacts on these same sites.
The result: SUCCESS. We received a tremendous (almost overwhelming) response to our online postings and by the end of the day we had a complete team of excellent drivers ready to go for our customer.
Your supply chain is essential, and sometimes unexpected hiccups come along that make it necessary to bring in a partner very quickly to help restore balance to your operations. Although advance planning is preferred, a 3PL provider isn’t surprised by a request like the one we had last week, sometimes it just happens. It’s nice to know though that tools mostly thought of for marketing can help us support our customers in other ways too.
We would love to hear the ways you’ve been able to utilize social media to help support your customers.