Omnichannel is a multi-channel approach to sales that seeks to provide a seamless customer experience across all touchpoints, including brick-and-mortar stores, online and mobile shopping, call centers, and social media. The goal of omnichannel is to create a consistent brand experience for customers, regardless of how they choose to engage with the company. This is achieved by integrating all channels and creating a unified view of the customer, inventory, and order management systems.